The Breathe Study Analytics & Evaluation

The Breathe Study reached our goals of recruiting diverse youth from across Canada to participate in our online program for anxiety. To reach this goal, we built from our original strategy and regularly evaluated our social media content, newsletters, and website analytics to improve.

Because this was part of a research study at the University of Alberta, we had strict guidelines to follow and report on. I compared the effectiveness of our social networks and noted trends that allowed us to adjust and refine our approach. The report below contains the final evaluation of those analytics.