25 Years of Impact Campaign

Canadian Women for Women in Afghanistan (CW4WAfghan) is celebrating their 25th year of operation.

To capitalize on this anniversary, I created a campaign aligned with Giving Tuesday as well as the 16 Days of Activism Against Gender-Based Violence. I developed a 25 Years of Impact digital timeline highlighting some of the core impacts that CW4WAfghan produced since 1998 including key supporters and funders.

We aligned this with the launch of a digital Gift Catalogue to encourage further donations with direct impact. We integrated advocacy messages to “Become an architect of change” throughout the 16 Days of Activism and redirected people to our timeline.

We were successful in raising over $34,000 in just one day on Giving Tuesday, more than double the amount raised the previous year, and built relationships with our supporters while also attracting new audiences.