The Breathe Study Communications & Social Media Strategy

The Breathe Study was a multi-year project to recruit youth with anxiety to participate in an online Cognitive Behavioural Therapy program to evaluate the effectiveness of digital delivery.

This plan identified and strategized the opportunities through social media, such as Facebook, Twitter, Instagram, Tumblr and YouTube, as well as through partner organizations that worked face-to-face with youth experiencing anxiety such as emergency departments and mental health organizations.