Zoe’s Animal Rescue Social Media Voice

Zoe’s Animal Rescue works with animals in need in Edmonton and the surrounding areas. They have a large team of volunteers that make the organization run. I created and managed a Media Team that collaborated on social media, web development, marketing materials, and media relations.

This strategy was created for the Media Team. It outlines the “voice” that we wanted to portray in all our communications. By having an easy-to-read document, it gave the large team of volunteers creating content a cohesive voice. It allowed us to onboard new volunteers, help them understand the culture, and get to creating content quickly.